Call Tracking for all your Advertising

Call Tracking captures every caller’s phone number, identifies the advertising source and records calls for review, enabling you to return missed calls and recapture lost leads. If you don’t know the relationship between dollars spent and dollars earned,  or the cost-per-lead ratio, then you’re fumbling around in the dark. Identify which ad sources deliver the most prospects to and maximize your return on marketing investment with our comprehensive results for marketing platform.  By improving your marketing campaigns, you coincidentally improve sales. For the very first time, direct response advertisers could accurately and objectively compare the effectiveness of each form of marketing they used. Call detail reports could show date, time, duration, and result (connect, busy, no answer). Toll-free tracking numbers allowed nationwide service and enabled the capture of every caller’s telephone number. Name, address, and demographic information could be compiled and used for future marketing.  Calls can also be reviewed and sorted, filtering out non-prospects, providing accurate cost-per-lead analysis and sales conversion percentages.  Sales opportunities are forwarded to your lead management database. Reports accurately calculate the number of leads produced by each marketing source, the average time your agents spend on a sales call, and your true marketing return on investment (ROI). Most small business owners quote an estimated cost-per-lead, and most small business owners are wrong. The only way to be accurate with your cost-per-lead numbers is to track direct mail and vanity numbers. Looking at reports that show detailed information regarding dollars spent, incoming phone calls, appointments set, and how many leads are qualified leads will allow you to spend your resources in areas that are most profitable. Build your brand with a telephone number they’ll always remember! You want to create a lasting impression with current and future customers. A Vanity number allows your customers to easily remember how to reach you. A Vanity number is a telephone number whose corresponding keypad letters spell a word or name. We all know from experience that it is easier to remember a meaningful name than a meaningless sequence of numbers. Since viewers or listeners must either write down (unlikely) or memorize the number, Vanity numbers are particularly valuable for businesses that advertise on television, cable, billboard or radio.